I enrolled in the Google UX Design Professional Certificate course in April, 2021. Although I have not completed it yet due to other projects, I am emotionally invested in this one.
Disclaimer: The course lacks of mentorship or any feedback by someone with experience. You are supposed to review each other’s assignments, which is contraproductive. Anyway, here we go.
Renwick fine tailoring app will let users plan their bespoke suits, from plan to finish by tailors. This will affect users who want to step up their wardrobe game. Aimed to positively affect users with providing guidance, appointment booking, process tracking, aftercare services. Effectiveness will be measured by reading user reviews, appointments booked, and downloads from app store.
To get 8 distinct ideas in eight minutes.
A few low(ish)-fidelity wireframes from the “suit wizard” process. Bit text-overloaded from today’s perspective,
Renwick fine tailoring app will let users plan their bespoke suits, from plan to finish by tailors.
This will affect users who want to step up their wardrobe game.
Aimed to positively affect users with providing guidance, appointment booking, process tracking, aftercare services.
Effectiveness will be measured by reading user reviews, appointments booked, and downloads from app store.
Figma – wireframing, UI components
“Things are the way they are because they got that way.”
Jason’s career has shifted to leadership paths in recent years. Representing his team’s efforts to stakeholders and consulting with clients at different locations are his daily tasks. He is aware that an authentic appearance can effectively convey personality values that are also important to his superiors/clients. But he lacks the time and does not have unlimited funds nor experience with custom tailored outfits.
“It’s SO difficult to buy shoes that fit my feet.”
Helen is a store owner who specializes in interior design. She wants to give her husband a memorable, long-lasting, not cliché, quality gift for their 30th wedding anniversary.
“A doctor can bury his mistakes. An architect can only advise his client to grow vines.”
Eric is a 55-year-old CEO of a top UK architect firm who lives with his wife and two children. The majority of his wardrobe is already bespoke quality, but he’d still occasionally order another garment if he could clear his schedule for the sizing measurements. He hardly gets an appointment with his current tailors.
Persona: Jason
Goal: To enjoy bespoke tailoring solutions in a 21st-century manner. Through an app, from booking an appointment to fitting and finish.
ACTION | Get app | Get information about the process and their services | Book an appointment for first visit and taking measurements | Check the progress and be ready for first fitting | Final touches | Suit handover | Aftercare services |
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TASK LIST |
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FEELING |
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IMPROVEMENT OPPORTUNITIES |
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To compare the website and mobile experience provided by the competitors. See how Renwick fine tailoring’s app would fit into the market, providing bespoke tailoring solutions in a 21st-century manner. Through an app, from booking an appointment to fitting and finishing.
| General information | UX (rated: needs work, okay, good or outstanding) | ||||||||||||||||
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| First impressions | Interaction | Visual design | Content | ||||||||||||||
Name | Competitor type | Location | Product offering | Price | Website | Business size | Target audience | Unique value proposition | Desktop website experience | Mobile website experience | User flow | Navigation | Brand identity + Design system usage | Consistency | Tone | Descriptiveness | Languages |
Renwick |
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Huntsman |
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Anderson & Sheppard |
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Burberry |
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